B2B Marketing by Joy Youell

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Free Download B2B Marketing by Joy Youell
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 761.46 MB | Duration: 0h 50m
Ready to catalyze business growth? Learn how experts execute B2B digital marketing.

What you'll learn
Understand the B2B buyer journey and decision-making process
Overview of effective B2B marketing strategies and tactics
Strategies for attracting and capturing leads (inbound and outbound)
Lead nurturing and qualification techniques
The key components and stages of an ABM strategy
Types of effective B2B content (blog posts, whitepapers, case studies, webinars)
Learn how to be an expert B2B marketer
Requirements
A basic knowledge of digital marketing will be important to max out the value of this course.
Description
Welcome to our comprehensive course on B2B Marketing Strategies!Over five modules, we'll dive deep into the intricacies of B2B marketing, exploring effective strategies, tactics, and best practices to help you drive growth and achieve your business goals.Module 1: Introduction to B2B MarketingWhat is B2B marketing and how does it differ from B2C?Understanding the B2B buyer journey and decision-making processKey characteristics of B2B customers and their needsThe role of relationships and trust in B2B marketingOverview of effective B2B marketing strategies and tacticsModule 2: B2B Lead GenerationThe importance of lead generation in B2B marketingIdentifying and targeting the right leadsStrategies for attracting and capturing leads (inbound and outbound)Lead nurturing and qualification techniquesAligning lead generation with sales and revenue goalsModule 3: Account-Based Marketing (ABM)What is account-based marketing (ABM) and why is it effective for B2B?The key components and stages of an ABM strategyIdentifying and prioritizing target accountsPersonalizing marketing and sales efforts for each accountMeasuring the success and ROI of ABM campaignsModule 4: B2B Content MarketingThe role of content in B2B marketing and salesUnderstanding the content needs and preferences of B2B buyersDeveloping a B2B content strategy aligned with business goalsTypes of effective B2B content (blog posts, whitepapers, case studies, webinars)Promoting and distributing B2B content for maximum reach and engagementModule 5: Measuring B2B Marketing SuccessThe importance of measuring and optimizing B2B marketing performanceKey B2B marketing metrics and KPIs (leads, MQLs, SQLs, pipeline, revenue)Setting SMART goals and benchmarks for B2B marketing successTools and technologies for tracking and analyzing B2B marketing dataReporting and communicating B2B marketing results to stakeholders
Overview
Section 1: Introduction
Lecture 1 Introduction
Section 2: 1: Introduction to B2B Marketing
Lecture 2 Introduction to B2B Marketing
Section 3: B2B Lead Generation
Lecture 3 B2B Lead Generation
Section 4: Account-Based Marketing (ABM)
Lecture 4 Account-Based Marketing (ABM)
Section 5: B2B Content Marketing
Lecture 5 B2B Content Marketing
Section 6: Measuring B2B Marketing Success
Lecture 6 Measuring B2B Marketing Success
Section 7: Outro
Lecture 7 Outro
CMOs, Marketing Directors, Marketing Managers, Marketing Coordinators, Content Marketers
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