C.B.A. and creative thinking

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Free Download C.B.A. and creative thinking
Published 7/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 57m | Size: 1.19 GB
C.B.A. applied - the seminar

What you'll learn
Mental flexibility
The benefits of writing sonnets
The idea of cats and avocados is not as wild as it seems!
How to find creative inspiration in the most unusual places
Requirements
nil
Description
This course is the end result of an outdoor seminar in Oxford on the topic of C.B.A. We look at Cows and Apple Pies; Cats and Avocados.All the time we consider creativity, strategic thinking and the application to management. Strategies such as:StorytellingHighlight the BenefitsUse of Certifications and LabelsSocial Media MarketingInfluencer PartnershipsCommunity EngagementSamplingLoyalty ProgramsEmail MarketingSustainable PackagingWe consider chickens and airplanes, cats as astronauts.We also consider:Education and AwarenessClear LabellingIncentivesAvailability and AccessibilityFarmers' MarketsCommunity Supported Agriculture (CSA)Restaurant and Retailer PartnershipsPublic PolicyIn another scenario we considereforestationWater UsagePesticide UseMonocultureCarbon FootprintThese are just a few examples. It's important to remember that any changes in production and consumption habits can have far-reaching impacts on the environment and need to be managed sustainably.In yet another we discuss:Supply and DemandJob CreationImpact on Related MarketsTourismInnovationTradeAs can be seen, this is a wide range of topics BUT this is a short course. This is a course where the overall aim is to stimulate creative thinking. That is why there are Case Studies and exercises to do. If you like thinking in an unconventional way, considering highly original scenarios and participating in the Q/A then this course is for you.
Who this course is for
Anyone interested in thinking creatively
Those who'd like to try something new - and fun!
Managers seeking an advantage
Families who want interesting discussions
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