Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

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Free Download Cosmetics Marketing Strategy in the Era of the Digital Ecosystem:
Revolutionizing Beauty in the New Market Frontier
English | 2024 | ISBN: 9819736730 | 240 Pages | PDF EPUB (True) | 8 MB

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and digital marketing strategy in the post-pandemic world are presented here. The digital marketing strategies of Japanese and Korean firms are shown, along with new business models and future prospects in cosmetics industries.

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