Customer-Dominant Logic

[ebooks1001]

Free Download Customer-Dominant Logic: Customer-Dominant Management as a New Target in Relationship Marketing
English | 2024 | ISBN: 3658453516 | 443 Pages | PDF EPUB (True) | 54 MB
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.


Recommend Download Link Hight Speed | Please Say Thanks Keep Topic Live

[To see links please register or login]

Links are Interchangeable - Single Extraction