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**AD-TEAM** · 11-16-2024, 09:23 AM

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Executive Communication 101
Published 10/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 648.56 MB | Duration: 1h 36m

Learn to get better, faster decisions by communicating with greater clarity and insight

[b]What you'll learn[/b]

Understand what drives senior decision-makers so you can engage them better

Think strategically about formal papers, reports and presentations

Master your messaging so you communicate with greater clarity and insight

Turn common communication situations, such as updates, into high-value meetings

[b]Requirements[/b]

No pre requisites.

[b]Description[/b]

Executive Communication 101 assumes you have most of the basic writing and presentation skills.It is for those who are ready to fine-tune your messaging to communicate with greater clarity and insight, particularly when engaging decision-makers.In short, it includes the ideas that I find matter most for executives who want to level-up their communication. Executive Communication 101 is arranged around five core topics:Know what matters most- Trust me: TLDR is a myth (I share what really matters). - Leverage the brain science (Do you wonder why you read some communication and quickly close others? Think about this for you, but also for your audience.)- Make it easy to read, regardless of your communication format. It's the messaging that matters most. The format is secondary.Get the basics right - Write like you speak at work - Keep it active - Delete, delete, deleteUnderstand your stakeholders- Understand what all audiences need. Learn a framework for analysing your stakeholders so you understand who they really are.- Know what is special about senior leaders and boards. Their responsibilities are different to other leadership groups. It helps to understand how.Make sure you add value- Have a clear purpose. Learn a super simple framework for clarifying the outcome you need from any communication.- Offer a point of view. This is where the value, and the impact, lies.- Make updates work FOR you. These are too frequently a wasted opportunity. Make the most of yours so you stand out for the right reasons.Be strategic- Think first! Don't just write. It is tempting to dive into writing straight away. It feels busy and therefore, we assume, productive. It can also be a wasteful time sink. Learn how to avoid this trap.- Calibrate your effort against your impact. Not all communication requires the same amount of effort. Learn to differentiate and invest accordingly.This course cherry picks the 14 topics that I have found matter most in my two-plus decades of helping executives communicate better.

Overview

Section 1: 1 - Know what matters most

Lecture 1 TLDR is a myth

Lecture 2 Leverage brain science

Lecture 3 Make it easy to read

Section 2: 2 - Get the basics right

Lecture 4 Write like you would speak at work

Lecture 5 Keep it active

Lecture 6 Delete, delete, delete

Lecture 7 Use lots of white space

Section 3: 3 - Understand your stakeholders

Lecture 8 Understand what all audiences need

Lecture 9 What is special about senior leaders and boards

Section 4: 4 - Make sure you add value

Lecture 10 Have a clear purpose

Lecture 11 Offer a point of view

Lecture 12 Make updates work FOR you

Section 5: 5 - Be strategic

Lecture 13 Think first, don't just write!

Lecture 14 Correlate your effort against your impact

Section 6: Congratulations, you've completed the course!

Lecture 15 Bonus Lecture

Executives who want to level-up their communication,Individual contributors who want to 'communicate like leaders',Professionals seeking better, faster decisions so they can add greater value in their role and advance their career

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