Foundations of Consumer Behavior

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Free Download Foundations of Consumer Behavior: Insights from Cross-Cultural Contexts
English | 2025 | ISBN: 303193184X | 249 Pages | PDF EPUB (True) | 5 MB
This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to encompass cross-cultural consumer behavior constructs, including ethnocentrism, cosmopolitanism, affinity, and animosity.


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