Global Expansion Route-to-Market Options for Scale-Ups Guidelines for addressing R...

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Free Download Global Expansion Route-to-Market Options for Scale-Ups: Guidelines for addressing Route-to-Market choices during international expansion
English | 2024 | ISBN: B0DP7YLRL2 | Pages: 77 | EPUB (True) | 589.47 KB
Is global expansion of your business becoming inevitable?Have previous global expansion efforts failed? Are there too many unknowns in your global expansion strategy?

This book, titled "Global Expansion Route-to-Market Options for Scale-Ups", is the second in a series of four. Establishing the most suitable sales structure heavily depends on the target countries and the specific customer segments. Having multiple Route-to-Market structures-such as two or three-in the early stages of business expansion often proves to be counterproductive.
Designed specifically for scale-ups-businesses in a phase of revenue growth and expansion beyond their initial customer base-the book is tailored to those with limited budgets where missteps in global expansion can prove costlier than anticipated. A misguided approach not only risks financial loss but can leave lasting scars and generate negative perceptions toward future expansion efforts.

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