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How to Sell: Everything You Need to Think, Know and Do to Have Greater Sales Conversations [Audiobook]
English | ASIN: B0FV3WQ2HH | 2025 | 6 hours and 20 minutes | M4B@64 kbps | 181 MB
The essential handbook for frontline salespeople who want to improve, and the sales managers and leaders who want to help them. Selling is changing. As AI becomes ever more pervasive, your ability to have conversations that customers find enjoyable, insightful, and productive becomes ever more important. How to Sell focuses on conversational rather than consultative selling, recognizing a customer's foundational values and emotional wants as well as their more pragmatic needs. It will help you build genuine human connection, deliver more positive buying experiences and have more effective sales conversations that deliver greater sales results. Because if you don't know how to sell the benefits of your product, service or idea through a short and simple conversation, then you don't know how to sell at all.
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