Linkedin Marketing Core For Professional And Personal Brands

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Free Download Linkedin Marketing Core For Professional And Personal Brands
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 4.13 GB | Duration: 4h 33m
Master LinkedIn Strategies to Elevate Your Professional Brand and Drive Business Success

What you'll learn
Optimize LinkedIn Profiles: Create compelling profiles for visibility and engagement.
Effective Networking: Expand and engage your professional network on LinkedIn.
Content Strategies: Develop and share engaging LinkedIn posts and articles.
Brand Building: Establish a strong personal or professional brand on LinkedIn.
Job Search Optimization: Enhance job search and recruitment efforts using LinkedIn.
Event Hosting: Organize and participate in LinkedIn events for greater visibility.
Thought Leadership: Position yourself as an industry thought leader on LinkedIn.
Performance Metrics: Analyze and improve LinkedIn marketing performance using data.
Requirements
Basic Computer Skills: Familiarity with using a computer and navigating websites.
Willingness to Learn: Openness to learning new strategies and applying them to enhance your LinkedIn presence.
Professional Goals: Clear professional or personal branding goals to make the most out of the course content.
Reliable internet connection for accessing course materials and participating in online activities.
Description
Unlock the full potential of LinkedIn with our comprehensive course, "LinkedIn Marketing Core for Professional and Personal Brands." Designed for professionals, entrepreneurs, marketers, and job seekers, this course provides the essential tools and strategies to optimize your LinkedIn presence, build a strong personal brand, and achieve your marketing goals.In this course, you'll learn how to craft a compelling LinkedIn profile that stands out, ensuring maximum visibility and engagement. We'll guide you through effective networking techniques, helping you expand and engage your professional network. Discover content strategies that will grow your audience and influence, including how to create and share engaging posts, publish articles, and leverage video content.You'll also gain insights into using LinkedIn's powerful marketing tools, such as ads, Sales Navigator, and analytics, to generate leads and measure your success. Learn advanced strategies for building your personal brand, hosting LinkedIn events, and positioning yourself as a thought leader in your industry.Whether you're looking to enhance your career prospects, attract clients, or grow your business, this course equips you with practical knowledge and hands-on exercises to implement immediately. Join us and take the first step towards mastering LinkedIn, driving business success, and elevating your professional brand.By the end of this course, you'll have a robust LinkedIn strategy that will help you achieve your professional and personal branding goals. Enroll now and transform your LinkedIn presence!
Overview
Section 1: Introduction to LinkedIn Marketing
Lecture 1 Course Overview
Lecture 2 What's Your Personal Brand
Lecture 3 What's Your Professional Brand
Lecture 4 The Concept of LinkedIn Marketing
Section 2: LinkedIn Optimization for Personal Brands
Lecture 5 LinkedIn Sign Up and Log In Guide
Lecture 6 Branding a LinkedIn Page
Lecture 7 Create a LinkedIn Profile Summary
Lecture 8 Add Profile Section
Lecture 9 Profile Core Features
Lecture 10 Profile Recommended Features
Lecture 11 Profile Additional Features
Lecture 12 Your Profile is a Resume
Lecture 13 Let's Create Our First Post Template
Lecture 14 First Post Template
Lecture 15 Request for a Recommendation
Lecture 16 Getting Free Licenses and Certification
Lecture 17 Strategies for Expanding Your Network
Lecture 18 Personalized Connection Requests
Lecture 19 Engagement Strategy: Engaging with your Connections
Lecture 20 Joining and Participating in LinkedIn Groups
Lecture 21 Careerflow for LinkedIn Optimization
Lecture 22 Task: Get a Free Recommendation Task
Lecture 23 LinkedIn Growth Hack for Everyone
Section 3: Content Strategy for LinkedIn
Lecture 24 Types of Content that Perform Well on LinkedIn
Lecture 25 Using Canva to Create LinkedIn Content
Lecture 26 Creating and Sharing Engaging LinkedIn Posts with Generative AI
Lecture 27 Leveraging Video Content
Lecture 28 Create Events
Lecture 29 Creating a LinkedIn Carousel Post on Canva
Lecture 30 Creating a LinkedIn Carousel Post on LinkedIn
Lecture 31 Leveraging Presentation and Documents
Lecture 32 Getting Infographics and Crafting Informative Content
Lecture 33 Getting and Creating Infographics on Canva
Lecture 34 Leveraging LinkedIn for Thought Leadership
Lecture 35 Publishing Articles on LinkedIn
Lecture 36 Creating Polls for Interactivity
Section 4: LinkedIn For Freelancing Professionals
Lecture 37 Add Services and Showcase Services
Lecture 38 LinkedIn Service Marketplace
Lecture 39 Making your Service Market Place Better
Lecture 40 Post a Review
Section 5: LinkedIn for Business Branding
Lecture 41 Create a Business Page
Lecture 42 Brand a Business Page
Lecture 43 Create Content for Business Brands
Lecture 44 Promote LinkedIn Page
Lecture 45 LinkedIn Page Analytics
Lecture 46 Create LinkedIn Groups
Lecture 47 Create a Newsletter (Branding)
Lecture 48 Create a Newsletter (Publishing)
Lecture 49 Feed, Activity And Inbox
Lecture 50 LinkedIn Campaign Manager
Lecture 51 Business Page Settings
Section 6: LinkedIn for Job Seekers
Lecture 52 LinkedIn Job Search Essentials
Lecture 53 Optimize your LinkedIn Profile for Jobs
Lecture 54 Build a Resume with your LinkedIn Profile
Lecture 55 How to Search for Jobs on LinkedIn
Section 7: LinkedIn Talent Solutions
Lecture 56 Enhance LinkedIn Profile
Lecture 57 Finish Optimizing LinkedIn Page with Careerflow
Lecture 58 LinkedIn Learning: Get Licenses and Certifications
Lecture 59 Post a Job for Free
Lecture 60 LinkedIn Career Page
Lecture 61 LinkedIn Recruiter
Lecture 62 LinkedIn Hiring Products
Lecture 63 Job Posting Account
Section 8: Freelancing Platforms and How to Make Money
Lecture 64 Freelancing Opportunities on Upwork
Lecture 65 Freelancing Opportunities on Fiverr
Section 9: Course Conclusion
Lecture 66 LinkedIn Settings
Lecture 67 Account Security
Lecture 68 Course Summary and Final Thoughts
Professionals: Individuals seeking to enhance their LinkedIn presence to build a strong personal brand and advance their careers.,Entrepreneurs and Business Owners: Those looking to leverage LinkedIn for marketing, networking, and business growth.,Marketers: Digital marketers aiming to add LinkedIn to their marketing toolkit for lead generation and brand promotion.,Job Seekers: Individuals wanting to increase their visibility, network with potential employers, and discover job opportunities on LinkedIn.,Freelancers and Consultants: Professionals who want to attract clients, showcase their expertise, and build a reputable online presence.,Sales and Business Development Professionals: Those looking to use LinkedIn for prospecting, lead generation, and building professional relationships.,Students and Recent Graduates: Individuals entering the job market who want to create a compelling LinkedIn profile and connect with industry professionals.,HR and Recruitment Professionals: Recruiters who wish to optimize their LinkedIn profiles for talent acquisition and employer branding.
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