Shopify: Your Essential Guide To E-Commerce Success

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Shopify: Your Essential Guide To E-Commerce Success

Published 12/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 607.63 MB | Duration: 2h 12m

Kickstart your online business on Shopify and make it thrive

What you'll learn
Review of the Shopify platform and its integration possibilities
How to choose theme based on your products and needs
Things to consider before you start working on a website
Fundamentals of SEO for your online store
How to build a semantic core
How to prepare content and write effective commercial texts
Design of the home page and work with blocks
How to create and fill system pages, sections, product cards, etc.
Integration of payment systems
Setting up shipping profiles
How to work with domain name
Internal Shopify analytics and GA4
Connecting FB Pixel and Google Merchant
Plugins to promote your site and simplify your work processes
How to launch advertising campaigns and work with Google Shopping
Email Marketing for e-commerce

Requirements
There are no special requirements or skills needed

Description
Whether you're an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you're constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It's Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify's robust features, this course is for you. By the end of it, you'll be equipped with everything you need to build your online store and run it successfully.What will you learn in this course?After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various toolsLearn how to perform basic SEO tasks before you start working on the websiteFind out more about keywords and collecting semantic coreDiscover how to write effective commercial contentLearn how to design the home page and fill all pages and sectionsGet to know about the integration of payment systemsLearn how to choose a domain name and connect itWork with analytics - both internal and GA4Connect Facebook Pixel and Google MerchantExplore how to work with various plugins for site promotionLearn how to run advertising campaigns and promote the site with a minimal budget and for freeConnect email marketing tools and create email newslettersGet to know more about how to prepare for holiday salesFind out how to work on your store regularly and what points to considerYOU'LL HAVE THE OPPORTUNITY TO LEARN SEO FROM TOP DIGITAL MARKETING PROFESSIONALS:Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner statusOur instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)We've launched over 1,500 successful marketing strategies and campaigns throughout our careersOver 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketingOUR TRAINING INCLUDES:Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to followPractice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuableLifetime access to the course and any future updatesStudents' Support: If you have questions, I will always be willing to answer themComplete the course and receive an Udemy certificateSHOULD YOU BE WORRIED?This course comes with a 30-day money-back guaranteeShopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!

Overview
Section 1: Get Started With Your Online Shop

Lecture 1 What is Shopify

Lecture 2 Integrating Shopify With Etsy: How and Why to Do So

Lecture 3 Paid and Free Themes

Lecture 4 Things to Consider Before You Start Working on the Website

Section 2: Basic SEO Tasks to Complete Before You Start Working on the Website

Lecture 5 Reasons to Deal With SEO First

Lecture 6 How to Build a Semantic Core if You're Not an SEO Specialist

Lecture 7 Checklist to Work on the Website Semantics

Section 3: Grow Connections and Automate

Lecture 8 Content Preparation

Lecture 9 Designing the Home Page of the Website

Lecture 10 Creating and Filling in System Pages, Store Sections, Product Cards

Lecture 11 Integration of Payment Systems

Lecture 12 Shipping Profiles

Lecture 13 Website Checklist for Quality Control Check

Section 4: Domain Name

Lecture 14 What Domain Name to Choose

Lecture 15 How to Connect the Domain Name to Your Store

Lecture 16 Website Publishing

Section 5: Connecting Analytics and Marketing Campaigns

Lecture 17 Internal Shopify Analytics: How to Use It

Lecture 18 Connecting Google Analytics 4

Lecture 19 Connecting FB Pixel

Lecture 20 Setting up Google Merchant: Quick Setup Using a Plugin

Section 6: Connecting Additional Plugins for Site Promotion

Lecture 21 Additional Plugins to Promote Your Website

Section 7: Basic Site Promotion

Lecture 22 Content Marketing: Driving Traffic With the Help of a Blog

Lecture 23 Targeted Advertising in Meta + Campaign Launch Checklist

Lecture 24 Product Catalog in Facebook to Increase Sales From Your Site

Lecture 25 Google Shopping

Section 8: Abandoned Cart on the Site

Lecture 26 Top Reasons for an Abandoned Cart

Lecture 27 How to Turn an Abandoned Cart Into Sales

Section 9: Connecting Email Marketing Tools

Lecture 28 Basics of Email Marketing for E-commerce: Reasons to Use This Tool

Lecture 29 Where to Get Customer Base and Emailing Tools

Lecture 30 How to Create Email Newsletters That Won't Go to Spam. Email Structure

Lecture 31 Checklist of the Effective Email Newsletter

Section 10: Keep Working on Your Shop

Lecture 32 Marketing Holiday Calendar: Prepare for Sales in Time

Lecture 33 How to Develop Your Store

E-commerce entrepreneurs aiming to understand Shopify's fundamentals for a successful launch,Marketers aiming to optimize e-commerce strategies for clients,Small business owners seeking to expand their business online,Freelancers venturing into online retail


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