Mastering Retail Management: For Career And Growth

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Mastering Retail Management: For Career And Growth
Published 12/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.65 GB | Duration: 3h 40m

Essentials of retail operations, customer behavior, and cutting-edge strategies to thrive in Retail industry

[b]What you'll learn[/b]

1. Comprehensive Understanding of the Retail Ecosystem-covering evolution of retail ,teaching how retail organizations are structured and function.

2. Mastery of Core Retail Operations and Functions -understanding how each division functions and key metrices they track and improve .

3. Strategic and Analytical Skills Development - Understanding retail math , covering GMROI , GMROF , GMROL, OTB ,Stock turn .

4. Equipping Students with Industry-Ready Skills , preparing for career enhancement in retail industry and preparing for leadership role .

[b]Requirements[/b]

No prior knowledge of industry needed , everything is covered and taught in this course .

[b]Description[/b]

Unlock the secrets to thriving in the ever-evolving retail industry with this comprehensive Retail Management course. Whether you're an aspiring professional, seasoned employee, or entrepreneur, this course provides the knowledge and skills needed to excel in retail.Explore the fundamentals of retail, from its evolution to modern-day omnichannel strategies. Delve into the Retail Lifecycle to understand how businesses grow, mature, and reinvent themselves. Learn about key retail functions like operations, merchandising, store design, and financial management to optimize performance and profitability.Gain insights into customer behavior, pricing strategies, and marketing techniques that drive sales and build brand loyalty. Master inventory control, category planning, and metrics like GMROI and OTB to make data-driven decisions. Understand the critical role of technology, including POS systems, RFID, and e-commerce platforms, in shaping the future of retail.This course also equips you with frameworks like the Pentagon and Triangle Retail Models to tackle challenges, adapt to trends, and align internal operations with customer-facing strategies.Perfect for students, professionals, and entrepreneurs, this course offers real-world insights, practical tools, and actionable strategies to prepare you for leadership roles or launching your own retail venture.Transform your understanding of retail management and take the next step toward a rewarding career in one of the world's most dynamic industries!

Overview

Section 1: Introduction -Retail management

Lecture 1 Introduction - Water Melon seller story .

Lecture 2 History and Evolution of retail

Section 2: Types of Retail Business - Brick-and-Mortar, E-commerce, and Omnichannel.

Lecture 3 Types of Retail Business

Section 3: The Retail Lifecycle - Different stages of a Life cycle retailer goes through .

Lecture 4 The Retail Lifecycle - Different stages of a Life cycle retailer goes through .

Section 4: Key Departments in a Retail Organization

Lecture 5 Introduction -Key Departments in a Retail Organization

Lecture 6 Retail Operations -Understanding role and responsibility of Retail ops team .

Lecture 7 Buying and merchandising 1 - Role of buyers and merchandisers

Lecture 8 Buying and Merchandising 2 - Vendor , Inventory and pricing management .

Lecture 9 Buying and Merchandising 3- Category management , sales forecasting and analysis

Lecture 10 Store design or Projects team - Team responsible for look and appearance

Section 5: Understanding the Customer -how to align retail strategies with consumer liking

Lecture 11 Understanding the Customer -Aligning strategy with consumer preferences .

Section 6: Financial Management in Retail -Key financial metrices monitored by retailers

Lecture 12 Financial Management in Retail -

Section 7: Technology in Retail

Lecture 13 Technology in Retail -Understand how technology enhances customer experience.

Section 8: Pentagon and Triangle Model for Retail

Lecture 14 Pentagon and Triangle Model -strategic frameworks for actionable insight

Section 9: Challenges in Retail - Major challenges faced by retailers .

Lecture 15 Challenges in Retail -

Section 10: Retail Terms and Jargons - Familiarize with commonly used terms and jargons

Lecture 16 Retail Terms and Jargons 1 - Financial , Pricing and Inventory terms

Lecture 17 Retail Terms and Jargons 2 - Customer , Inventory and Operational terms

Section 11: Importance of retail in economy & Different Career options in retail

Lecture 18 Importance of retail in economy & Different Career options in retail

This course is for 1. Aspiring Retail Professionals - It Provides foundational knowledge of retail -Equips them with advanced skills in inventory management, sales forecasting, and technology adoption .operations, customer behavior, and marketing. Introduces career opportunities across store operations, merchandising, supply chain, and marketing. 2. Existing Retail Employees - Equips them with advanced skills in inventory management, sales forecasting, and technology adoption. Prepares them for leadership roles like Store Manager, Category Head, or Regional Manager.. 3 . Business Students and MBA Graduates - Enhances understanding of real-world retail challenges and strategies. Strengthens their resumes with practical insights into technology, financial management, and customer behavior. 4. Entrepreneurs and Small Business Owners- Teaches critical business strategies like product assortment, pricing, and marketing. Provides insights into customer engagement, store design, and financial planning for small-scale retail operations.

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