Molly Pittman - Smart Social Media Download 2024

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WHAT YOU'LL LEARN:

• On-demand Training with Laura Palladino
  
  
• 13 sessions of in-depth training videos and how-to tutorials and Q&A recordings
  
  
• 5-step ICOSA Framework for planning, launching, and monetizing social media campaigns
  
  
• Resource library of step-by-step worksheets and fill-in-the-blank templates
  
  
• 4 guest instructors who are experts in their field
  
  
• BONUS #1: Ambassador Blueprint ($397 value)
  
  
• BONUS #2: Zipify Pages - 2-month Membership ($194 value)
  

SESSION 1
Think Like a Social Media Manager

COURSE VIDEOS

• Welcome to Train My Social Media Manager
  
• How to Think Like a Social Media Manager
  
• SaaS I.C.O.S.A. Walkthrough (Zipify Apps)
  
• Ecommerce I.C.O.S.A. Walkthrough (BOOM!)
  
• Info Product I.C.O.S.A. Walkthrough (Smart Marketer)
  
• Session 1 Q&A and Feedback
  

SESSION 2
Forging Your Brand Identity

COURSE VIDEOS

• Forging Your Brand Identity, with Ezra Firestone
  
• Session 2 Q&A and Feedback
  

RESOURCES

• Brand Identity Worksheet
  

SESSION 3
Finding Your Customer Avatar

COURSE VIDEOS

• Why Customer Avatars Are Key for Social
  
• How Do I Find My Avatar?
  
• Getting Into the Mind of Your Avatar
  
• Transformation Grid
  
• Session 3 Q&A and Feedback
  

RESOURCES

• Customer Persona Example from BOOM!
  
• The Customer Persona Canvas
  
• Customer Avatar Questionnaire
  
• The Transformation Grid
  

SESSION 4
Setting Social Media Goals

COURSE VIDEOS

• Setting Social Media Goals
  
• Facebook Walkthrough
  
• Instagram Walkthrough
  
• YouTube Walkthrough
  
• Which Advertising Platforms Should I Use?
  
• Session 4 Q&A and Feedback
  

RESOURCES

• Goal Setting, Achieving & Measurement Worksheet
  

SESSION 5
Content Strategy & I.C.O.S.A.

COURSE VIDEOS

• Content Strategy & The I.C.O.S.A. System
  
• Session 5 Q&A and Feedback
  

SESSION 6
Content Ideation

COURSE VIDEOS

• ICOSA Deep Dive: Ideation
  
• Agora Walkthrough
  
• Evaluating Content Performance with Google Analytics
  
• Session 6 Q&A and Feedback
  

RESOURCES

• The Content Grid
  
• The Content Marketing Funnel
  

SESSION 7[/b]
Content Creation

[b]COURSE VIDEOS

• ICOSA Deep Dive: Creation
  
• Video Formulas
  
• Video Gear
  
• Blog Process, with Colleen Taylor
  
• Editing for Consumption, with Russ Henneberry
  
• Visual Systems, with Alison Matheny
  
• Video Content Formulas, with Ezra Firestone
  
• Session 7 Q&A and Feedback
  

RESOURCES

• Template: Blog Post, Email & Social
  
• Video Gear Order List
  
• Headline Formulas
  

SESSION 8
Content Optimization

COURSE VIDEOS

• ICOSA Deep Dive: Optimization
  
• IGTV: Resizing
  
• Creating Quote Images
  
• IGTV: Converting Horizontal Video to Vertical
  
• Session 8 Q&A and Feedback
  

SESSION 9
Content Syndication

COURSE VIDEOS

• ICOSA Deep Dive: Syndication
  
• How To Upload A Video To YouTube
  
• How To Upload A Video To Facebook
  
• Pinterest Pin Tutorial
  
• IGTV: Uploading Tutorial
  
• How To Upload To Instagram Stories
  
• Session 9 Q&A and Feedback
  

SESSION 10
Content Amplification

COURSE VIDEOS

• ICOSA Deep Dive: Amplification
  
• Amplifying a Blog Post Via Email
  
• Session 10 Q&A and Feedback
  

SESSION 11
Content Data & Analysis

COURSE VIDEOS

• ICOSA Deep Dive: Analysis & Re-ICOSA
  
• Engagement Data in Facebook Creator Studio
  
• Analyzing Content Performance in Google Analytics
  
• Looking at Post Data in Agora Pulse and Klaviyo
  
• Session 11 Q&A and Feedback
  

SESSION 12
Customer Communication

COURSE VIDEOS

• Handling Customer Feedback / Protecting Your Brand's Reputation
  
• Session 12 Q&A and Feedback
  

RESOURCES

• Responding on Social: Macro Examples
  

SESSION 13
Giveaways

COURSE VIDEOS

• Giveaways
  
• Social Contests
  
• Session 13 Q&A and Feedback
  

RESOURCES

• Giveaway Rules
  
• Giveaway Checklist
  

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