Programmatic Advertising Essentials

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Free Download Programmatic Advertising Essentials
Published 8/2024
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 2h 40m | Size: 2.65 GB
Display and Online Advertising Course Covering DSPs, SSPs, Pixels, Formats, Advertising Regulations and Many more...

What you'll learn
In the first phase of the course, you'll learn what programmatic advertising is and how it works.
In the second phase, we delve deeper into programmatic advertising, detailing the complex systems and platforms that underpin it.
With the first two phases completed, we'll begin to dive deep into the subject, starting with targeting and cookies.
With all the concepts and strategies already covered, we will now focus on the key performance indicators (KPIs) of programmatic advertising.
See, experience, and understand all the different formats you can deliver on programmatic platforms.
In this 6th phase, we will present a real-world example of a brief we executed on behalf of an agency.
The final step is to test your competencies to see if you've earned the certificate.
Requirements
We designed the course specifically for beginners to intermediate levels. Each topic is detailed and plenty of examples are shared with you so you can't get lost.
o prior experience is required, making it accessible to anyone ready to build or expand their expertise in this rapidly growing field.
Description
Meet your Instructor:Ted Jordan is a certified Media and Business Analyst who worked with over 100 brands. He now focuses on helping businesses and individuals grow in the field.Why Programmatic Ads ?In 2022 alone, Programmatic Advertising represented more than social media marketing and search engine arbitrage (SEA) combined. The reason? More formats, more possibilities, and more budgets.If you were a big brand, what would you be more interested in finding: someone who can run social media or search campaigns (everyone nowadays), or someone who can take you radio, TV, out of home, display and video campaigns to a new level on one campaign?It's for these reasons that Programmatic Advertising is so popular. The cherry on the cake? Because of how new this is, no university is able to teach it in a proficient way. So a professional certificate is your best insurance to get into the field.Don't let you chance slip away, become an Expert in Programmatic Marketing.Course ContentThis Online Programmatic Advertising Course was designed in 7 phases to take your skills to new heights in a step-by-step fashion. In only 7 days, you can easily walk out of here with a Professional Certificate and start applying to companies, or even better, create your own.The 7 phases of the course are designed to take you from the beginning of what Programmatic Advertising is until explaining you how to start in the field, whether you want to create a Programmatic Advertising Agency or work in one.Even better, you will get our contact to help you set up your first plans, campaigns and even deliver them if you need to.Why us? Before launching this Programmatic Course to the public, we gave this course to tons of agencies who then, with or without our expertise, scaled their programmatic advertising book of business. We are therefore confident this course will give you the necessary skills in the market to kickstart a career in the field.
Who this course is for
This Programmatic Advertising Essentials course is tailored for job seekers, students, entrepreneurs, and professionals working in businesses or agencies who are eager to dive into the world of digital advertising. Whether you're just starting out or looking to strengthen your foundational knowledge, this course is designed to provide a comprehensive understanding of programmatic advertising.
Ideal for those aiming to enhance their career prospects, gain a competitive edge in the job market, or incorporate programmatic strategies into their business ventures, this course offers valuable insights into the mechanics of programmatic buying, audience targeting, and campaign optimization.
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