Rock Paper Scissors by Alice Feeney EPUB

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Rock Paper Scissors | Alice Feeney
2021 | HarperCollins Publishers |

Marketing Bible
b The best marketing book selected by the American Marketing Association.
Marketing without evaluation is a waste! b

This book aims to improve marketing performance through objective evaluation management, It was used for all marketers who want to prove it. "If you can not measure it, you can not manage it, and if you can not manage it, you can not improve it," said Peter Drucker. Nevertheless, most companies do not properly evaluate and rely on intuition. If you want to maximize your performance and maximize your marketing effectiveness, then proper evaluation management is essential. So, what should we do? Here is the answer from the Kellogg School of Management, the worlds top marketing MBA. This book, which contains all of the marketing evaluation lectures conducted by Kellogg School of Business, explains systematic marketing evaluation management plan focusing on 15 essential indices that marketers should know and data-based marketing. In addition, practical applications have been enhanced by recording actual cases and various Excel forms, including large companies as well as SMEs.

This book will give you a chance to experience the Kellogg marketing evaluation lecture.

Contents of Download:
Rock Paper Scissors by Alice Feeney.epub (3.97 MB)

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