Running the Digital Branch Guidelines for Operating the Library Website

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Free Download David Lee King, "Running the Digital Branch: Guidelines for Operating the Library Website"
English | 2012 | ASIN: B00A2ZGNJK | EPUB | pages: 34 | 1.9 mb
Maintaining a library website is as important as its initial development. In this issue of "Library Technology Reports" King draws from his team's four-year experience running the acclaimed digital branch of the Topeka & Shawnee County Public Library (TSCPL). From website tweaks to staffing issues, King outlines recommended strategies and workflow plans for continually meeting library users' needs and effectively highlighting library programs and services, including

Ways to engage library users in conversations about books, movies, and other materials
A detailed listing of what data TSCPL tracks and the tools they use for the website, blogs, and social media platforms such as YouTube, Twitter, Facebook, and FourSquare
Their team's approach to efficiently maintaining 24 blogs and six social media accounts
Tips for using rotating banner ads to draw attention to website content, a technique which brought in 3,000+ page views for a post about the new library catalog
Reasons behind the decision to migrate to the WordPress content management system (CMS)
How gathering customer feedback led to more effective location for their My Account link
The lessons learned by King and his team at TSCPL can help any library sharpen their presence on the Web while efficiently maintaining library website operations.

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