Sales Pitch How to Craft a Story to Stand Out and Win

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Free Download Sales Pitch: How to Craft a Story to Stand Out and Win by April Dunford
English | October 4th, 2023 | ISBN: 1999023021 | 236 pages | True EPUB | 2.20 MB
Craft a sales pitch that dramatically outperforms an aimless feature walkthrough.

World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market.
Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn:
* Why you need to be your prospect's guide in the buying process
* Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence
* How "do nothing" is the most fearsome competitor you have
* How and when qualification, discovery, and product demos fit into a sales pitch
* How your positioning is reflected in a great sales narrative
* Why your differentiated value is the star of the show
* The eight components of a solid sales pitch
A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.



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