The Chinese Video Game Industry

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Free Download The Chinese Video Game Industry
English | 2024 | ISBN: 3031415035 | 417 Pages | PDF EPUB (True) | 7.3 MB
The recent and dramatic development of China's economy and international political muscle is especially pronounced in the country's video game industry. Now the largest of its kind in the world by gross revenue, the Chinese video game industry impacts every player in the global game market and has begun to directly influence the nature of the video game medium itself. From its conceptualization of the player as a category and commodity, to its approach to the design, development, and marketing of products and services, the Chinese game industry is engaging in a complex, innovative, and fascinating reimagining of the video game as a cultural and industrial force.


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