11-14-2023, 09:15 AM
Published 11/2023
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 11.44 GB | Duration: 9h 1m
Master Entrepreneurship Fundamentals, Startup Launch, Pitching, Sales, Customer Experience, Marketing, Finance & More!
What you'll learn
Identify, refine, and grow business ideas using assets, mentorship, fundraising, effective marketing and sales strategies.
Select the right idea, target customers, and develop a solid business case with an MVP for market traction.
Craft and deliver compelling elevator pitches, capturing attention with the right language, passion, and a clear call-to-action, both in-person and online.
Master sales skills to enhance client relations, use proven techniques, boost purchases, manage time effectively, and excel in presentations.
Enhance customer experience, grasp brand personality, and deliver exceptional service to attract and satisfy clients, boosting business success.
Learn essential marketing strategies, identify and target ideal customers, develop effective plans, and align your team for business success.
Master financial wellness, assess business finances, navigate inflation, and ensure long-term financial stability.
Discover how to excel in networking as an introvert, from preparing and communicating effectively to analyzing encounters and building strong connections.
Requirements
General Interest in Business
Openness to Learning
Description
Embark on a transformative journey with our Entrepreneurship and Startup Bundle, a meticulously crafted program encompassing eight essential courses. Designed for a wide spectrum of learners - from aspiring entrepreneurs to seasoned professionals - this bundle offers a step-by-step guide to mastering the business world. Courses Included:Entrepreneurship Fundamentals: Lay the groundwork for your entrepreneurial journey. How to Launch a Startup Business: Turn your business idea into a reality with practical strategies.Pitching Business Ideas: Learn the art of persuasive and effective business pitches.Sales Skills and Techniques: Enhance your ability to sell and build lasting client relationships.Customer Experience: Create unforgettable customer experiences to drive loyalty and growth. Business Marketing Strategies: Develop and implement powerful marketing tactics. Business Financial Wellness: Understand and manage your business finances for long-term stability.Networking: Master the art of networking, tailored for various personality types, including introverts.Why This Bundle?Comprehensive Learning Path: From conceptualizing business ideas to executing financial strategies, each course builds upon the last, providing a complete entrepreneurial education.Practical and Interactive: Engage in real-world scenarios and practical exercises that ensure a deep understanding and application of skills.Diverse Skill Set: Equip yourself with a versatile toolkit to tackle diverse business challenges and opportunities.Who Should Enroll? This bundle is ideal for anyone looking to launch or grow a business, enhance their professional skills, or gain a competitive edge in the business world. Whether you're starting from scratch or looking to inject new life into your career or business, these courses are your stepping stones to success.Join Us: Step into the realm of entrepreneurial success with our bundle. With expert guidance, a supportive learning community, and a wealth of resources, your journey from aspiring entrepreneur to business leader begins here.Enroll today and start shaping your future in the world of business!
Overview
Section 1: COURSE 1 | ENTREPRENEURSHIP FUNDAMENTALS
Lecture 1 Junior's Story
Lecture 2 Why you should start a business
Lecture 3 What you are going to learn
Lecture 4 The opportunity ahead for entrepreneurs
Lecture 5 Factors that contribute to failure
Lecture 6 The secret to success
Section 2: ARE YOU READY TO BE AN ENTREPRENEUR?
Lecture 7 The 4 stages of entrepreneurship
Lecture 8 Finding a million dollar idea - the magic formula
Lecture 9 Focus on adding value and solving problems
Lecture 10 Step by step guide to coming up with idea
Lecture 11 Resourcefulness: Using what you have to generate business opportunities
Lecture 12 Being relentless
Section 3: MENTORS
Lecture 13 What is the value of a mentor?
Lecture 14 Where do I find a mentor?
Lecture 15 How do I attract a mentor?
Section 4: IDEAS
Lecture 16 What is idea validation?
Lecture 17 Identify and test your major assumption
Lecture 18 What is a Minimum Viable Product (MVP)?
Lecture 19 MVP: Perfect is not the purpose
Section 5: MONEY
Lecture 20 Raising funds: Is the money a cushion or springboard
Lecture 21 Raising funds: How to bootstrap
Lecture 22 Raising funds: Alternative sources
Lecture 23 Managing money: Cashflow is king
Lecture 24 Managing money: Budgeting
Section 6: MARKETING
Lecture 25 Know your market: Understanding the WHO
Lecture 26 Know your market: Understanding the WHY
Lecture 27 Know your market: Understanding the WHERE
Lecture 28 Know your message: What makes the audience go wow!
Section 7: SALES
Lecture 29 Why sales people have a bad reputation
Lecture 30 How to do it properly using B.I.K.E
Lecture 31 Three step process to phone getting people on the phone
Lecture 32 Person, Purpose, Process, Payoff
Lecture 33 The difference between small and BIG contracts
Lecture 34 The process for approaching big clients and contracts
Section 8: SCALING & TEAM
Lecture 35 Scaling: The importance of systems
Lecture 36 Scaling: Creating a magic box
Lecture 37 Bringing in the right team: Character, competence and chemistry
Lecture 38 Partner, employ or outsource
Section 9: NEXT STEPS
Lecture 39 What mind-set will sustain your success?
Lecture 40 Practice makes perfect
Section 10: COURSE 2 | HOW TO LAUNCH A STARTUP BUSINESS
Lecture 41 Welcome to Escape The City
Lecture 42 Want to launch an idea - but unsure where to start?
Lecture 43 INFOGRAPHIC: Launching your idea
Section 11: STEP ONE: FOUNDATIONS
Lecture 44 Am I setting the right foundations?
Lecture 45 4 questions to uncover your values
Lecture 46 EXERCISE: How to unearth your values
Lecture 47 EXERCISE: How to assess your startup idea against your values
Lecture 48 Map your good idea criteria
Section 12: STEP TWO: IDEAS
Lecture 49 What if you don't have an idea?
Lecture 50 What if you have 'too many ideas'?
Section 13: STEP THREE: ASSUMPTIONS
Lecture 51 Get clear on all the assumptions you're making
Lecture 52 Rank your assumptions in order of risk
Lecture 53 Design simple tests for your riskiest assumptions
Lecture 54 PROJECT: Map Your Assumptions
Section 14: STEP FOUR: CUSTOMERS
Lecture 55 Who are you helping?
Lecture 56 How to define the problem and a pick a test niche
Section 15: STEP FIVE: NICHE
Lecture 57 What do your customers ACTUALLY want?
Lecture 58 Golden Rules for Customer Development: Good & Bad Questions
Section 16: STEP SIX: BUSINESS MODELS
Lecture 59 Have I considered other ways to solve this problem?
Lecture 60 Generate solutions & different business models
Section 17: STEP SEVEN: SANITY CHECK
Lecture 61 Does my basic financial forecast make sense?
Lecture 62 Free Financial Model Templates
Section 18: STEP EIGHT: FIRST VERSION
Lecture 63 How to create a Minimum Viable Product (MVP)
Lecture 64 PROJECT: MVP Plan & Tools
Section 19: STEP NINE: AWARENESS
Lecture 65 Does my niche buy and recommend my product?
Section 20: STEP TEN: TRACTION
Lecture 66 6 simple marketing hacks to help you get going
Lecture 67 PROJECT: Test Your Traction Channels
Section 21: CONCLUSION
Lecture 68 Recap of the 10 steps to startup
Lecture 69 CONTENT: Branding Basics
Lecture 70 PROJECT: Brand ID Canvas
Lecture 71 CONTENT: Mindset + Resilience
Section 22: COURSE 3 | PITCHING BUSINESS IDEAS
Lecture 72 Introduction To Pitching Business Ideas
Section 23: 9 STEPS TO A PERFECT PITCH
Lecture 73 Being Concise
Lecture 74 Solving their Problem
Lecture 75 Telling Them What They Want to Hear
Lecture 76 Speaking in Plain English
Lecture 77 Grabbing the Listener's Attention
Lecture 78 Asking Qualifier Questions
Lecture 79 Showing Your Passion
Lecture 80 Telling a Consistent Story
Lecture 81 Concluding with a Call to Action
Section 24: TYPES OF PITCHES
Lecture 82 The Pixar Pitch
Lecture 83 The Rhyming Pitch
Lecture 84 The One-Word Pitch
Lecture 85 The Logline Pitch
Lecture 86 The Question Pitch
Section 25: CONCLUSION
Lecture 87 Summary
Lecture 88 Next steps / further reading
Section 26: COURSE 4 | SALES SKILLS & TECHNIQUES
Lecture 89 Introduction To Sales Skills
Section 27: THE GUARANTEED WAY TO IMPROVE YOUR SALES TECHNIQUE
Lecture 90 The Number One Universal Killer Question in Selling
Lecture 91 The Importance of Establishing the Clients Expectations
Lecture 92 How to Close the Sale Without Sounding like a Salesman
Section 28: WHY PEOPLE BUY & HOW TO GET THEM TO BUY FROM US
Lecture 93 People Buy Emotionally & Justify Logically.
Lecture 94 Don't Assume You Know the Buyer's Priorities
Lecture 95 How to Unearth the Buyer's Strategic Needs
Lecture 96 The Importance of Implications
Section 29: WHY PEOPLE DON'T BUY & HOW TO COUNTERACT ANY OBJECTION
Lecture 97 Being Prepared for Objections
Lecture 98 The Most Common Objections and How to Handle Them
Lecture 99 How to Get People to Choose What You Want Them To
Lecture 100 What Buyers Say and What They Really Mean
Section 30: HOLDING A HIGH PRICE
Lecture 101 What Does Value For Money Really Mean?
Lecture 102 Five Proven Techniques to Save Money and Make Money
Lecture 103 The Words: 'Typically', 'Realistically', 'Currently', 'Given' and 'Yet'
Lecture 104 Justifying Your Price - the Power of One
Lecture 105 The Final 'Killer Questions' That Allow You to Negotiate More Successfully
Section 31: WIN-WIN & INCREASING AVERAGE ORDER VALUE
Lecture 106 The Real Meaning of 'Win-Win'
Lecture 107 The Rules for Discounting
Lecture 108 How to Hold a High Price
Lecture 109 How to Increase Average Order
Lecture 110 The Compromise Effect
Section 32: SALES TECHNIQUES YOU NEED TO KNOW
Lecture 111 All You Need to Know About Time Management
Lecture 112 Recognising the Moment That Matters and the Role of 'Enough'
Lecture 113 What to Do When It Starts Going Wrong
Lecture 114 How to Understand Other People - Can You Clarify?
Lecture 115 How to Build Your Reputation and Getting Your Client to Feel Indebted to You
Lecture 116 Selling in the Long Term and Being Recommended
Section 33: HOW TO BE A GREAT PRESENTER & WOW YOUR AUDIENCE
Lecture 117 How to Deliver a Great Presentation
Lecture 118 Why Powerpoint Doesn't Work and What to Do with It
Lecture 119 How Memory Works
Lecture 120 How to Tell Your Own Stories Well so People Warm to You
Lecture 121 The Three Key Things About Presenting
Section 34: CONCLUSION
Lecture 122 What We've Covered So Far
Section 35: COURSE 5 | CUSTOMER EXPERIENCE
Lecture 123 Introduction To Customer Experience
Lecture 124 What Is Customer Experience?
Section 36: THE 6 THINGS THAT CUSTOMERS WANT
Lecture 125 1: Make it Easy
Lecture 126 2: Set My Expectations
Lecture 127 3: Keep Your Promises
Lecture 128 4: Keep Me Informed
Lecture 129 5: Treat Me As An Individual
Lecture 130 6: Put It Right If It Goes Wrong
Section 37: CONCLUSION
Lecture 131 Summary & Final Thoughts
Section 38: COURSE 6 | BUSINESS MARKETING STRATEGIES
Lecture 132 Introduction To Business Marketing Strategies
Lecture 133 What Exactly Is Marketing & What Does It Mean For Your Business?
Lecture 134 What Are We Up Against In Making Marketing Work?
Lecture 135 Common Marketing Mistakes: How Do You Measure Up?
Lecture 136 What Do Marketing-Focused Businesses Have & Do?
Section 39: THINK IN 3D
Lecture 137 'Being 3D' Source 1: Why Should I Buy From You?
Lecture 138 'Being 3D' Source 2: Find The Gap
Lecture 139 'Being 3D' Source 3: Spot Problems, Solve Problems
Lecture 140 'Being 3D' Source 4: Break The Rules - Create New Rules
Lecture 141 Demonstrate Your Dramatic Difference: A Process
Section 40: CHOOSE 'EM OR LOSE 'EM
Lecture 142 Identify Your Target Market
Lecture 143 What Does 'Best' Look Like For You?
Section 41: IDENTIFY & FOCUS ON THE CHANNELS THAT WORK FOR YOU
Lecture 144 Focus Your Efforts: What's Working For You?
Section 42: GET PROACTIVE & FOCUSED
Lecture 145 Business Generation Activity In Action: The Funnels
Lecture 146 Create Your Own Recipe
Lecture 147 Keep Your Finger On The Pulse
Lecture 148 Demonstrate Your Dramatic Difference: A Process
Section 43: KEEP THINKIN IN 3D
Lecture 149 A Quick Refresh
Lecture 150 Next Steps: Make Your Marketing Work Plan
Section 44: COURSE 7 | BUSINESS FINANCE & WELLNESS
Lecture 151 Introduction To Business Finance & Wellness
Lecture 152 What Is Financial Wellness?
Lecture 153 Improving Your Financial Wellness
Lecture 154 Financial Wellbeing & The Things You Can Control
Lecture 155 Employee Financial Wellness Ideas & How Employers Can Support Staff
Lecture 156 Maintaining Financial Wellbeing
Lecture 157 Conclusion
Section 45: COURSE 8 | NETWORKING
Lecture 158 Introduction To Networking
Lecture 159 Preparing For Networking
Lecture 160 Communication Methods
Lecture 161 The Networking Process
Lecture 162 Real-Life Examples
Lecture 163 Post-Networking Reflections
Lecture 164 Conclusion
Not just limited to entrepreneurs and business managers, but also beneficial for professionals in any field,Helpful for small business owners looking to improve their business practices and grow their business.,Useful for corporate employees who want to develop an entrepreneurial mindset or bring innovation into their current roles.,Beneficial for coaches and mentors who guide others in career development and business strategies.,Ideal for students or individuals considering a shift towards entrepreneurship or those exploring different career paths.
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