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**Farid** · 06-07-2023, 10:26 AM

Published 6/2023| Video: h264, 1280x720 | Audio: AAC, 44.1 KHz Language: English | Size: 2.22 GB | Duration: 2h 24m

AI for Consumer Insights, including writing briefs, qual and quant research, and more!

What you'll learn
Utilize AI for Market Research - ChatGPT, Bard, and others
Leverage AI to create research briefs
Build questionnaires and discussion guides with AI
Use AI to generate results when primary research isn't feasible
Create research studies including competitive analysis, audience research, branding, messaging, and pricing
Generate brand visuals through Midjourney

Requirements
No prior experience with ChatGPT or Bard necessary
Basic understanding of market research is helpful but not necessary

Description
Learn how to leverage the best of AI for Market Research / Consumer Insights. This course is designed for anyone interested in research, regardless of previous research experience or familiarity with AI. It will teach you the basics of how to conduct market research with the assistance of AI - whether you're an expereinced market research professional or an entrepreneur, marketer, or product owner who needs to run their own research. The course begins with introductions to Market Research (MR) and a number of different AI tools to create a base foundation of knowledge. We then move into a hypothetical product launch to demonstrate the different use cases of AI for Market Research. While the course primarily focuses on ChatGPT and Bard, we also highlight a variety of other tools and resources you can use to stay up-to-date on the ever-evolving AI landscape. We'll demonstrate how AI can be used for initiatives like compiling competitive intel, audience research & personas, creating and refining a brand name & logo, identifying the optimal marketing messaging, and pricing. We conclude by leveraging Midjourney to design a custom advertisement for the product and seeing what's possible when two experts in AI photography create something for us. The goal for this course is to ensure you're confident and well-equipped to run your own market research projects!

Overview
Section 1: Introduction

Lecture 1 Introduction

Section 2: Introduction to Market Research (MR)

Lecture 2 What is market research?

Lecture 3 Common research questions

Lecture 4 Market Research (MR) & UX / Product Research (UXR)

Section 3: Introduction to Artifical Intelligence (AI)

Lecture 5 Introduction to AI & ChatGPT

Lecture 6 Introduction to Bard & Midjourney

Lecture 7 Some helpful AI tools beyond ChatGPT, Bard, and Midjourney

Lecture 8 How to stay up-to-date with AI developments

Section 4: Creating a research brief with ChatGPT

Lecture 9 Introduction to the case study

Lecture 10 Creating a research brief

Section 5: Audience understanding & personas

Lecture 11 Setting up personas

Lecture 12 Creating & refining personas

Section 6: Competitive research

Lecture 13 ChatGPT, Bard, and AgentGPT for competitive research

Lecture 14 Comparing the outputs of the three models

Lecture 15 Refining the results & SWOT analysis

Section 7: Branding

Lecture 16 Creating the 'expert' in ChatGPT

Lecture 17 Designing a screener for qualitative research

Lecture 18 Building a discussion guide for qualitative research

Lecture 19 Using PromptStorm and ChatGPT to brainstorm brand names

Lecture 20 Leveraging Looka to design a brand logo

Section 8: Marketing messaging

Lecture 21 Intro to marketing messaging

Lecture 22 Using AI to brainstorm & refine marketing messages

Lecture 23 What is MaxDiff research?

Lecture 24 Building the framework for a messaging study

Section 9: Pricing research

Lecture 25 Learning about pricing

Lecture 26 Creating a survey outline for pricing research

Lecture 27 Designing an analysis plan

Section 10: Designing an ad based on the research

Lecture 28 Getting started on Midjourney

Lecture 29 Creating Midjourney prompts with ChatGPT

Lecture 30 Writing your own Midjourney prompts

Lecture 31 What it looks like when professionals create our ad with Midjourney

Section 11: Conclusions

Lecture 32 Final Thoughts

Market research professionals interested in learning how to better leverage AI,Startups / Entrepeneurs looking to conduct their own research,Marketers or product owners who want to conduct their own research