Quote:Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers.

This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements-such as character, conflict, and resolution-into visual work, you can create more engaging and impactful projects.
In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:
✔Character Development: How to craft relatable and memorable personas in visual narratives.
✔Plot Structure: Techniques for creating compelling arcs and engaging storylines.
✔Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.
✔Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance...