+- Softwarez.Info - Software's World! (https://softwarez.info)
+-- Forum: Library Zone (https://softwarez.info/Forum-Library-Zone)
+--- Forum: E-Books (https://softwarez.info/Forum-E-Books)
+--- Thread: Interviewing Users How to Uncover Compelling Insights, 2nd Edition (/Thread-Interviewing-Users-How-to-Uncover-Compelling-Insights-2nd-Edition)
Interviewing Users How to Uncover Compelling Insights, 2nd Edition - Farid - 10-18-2023
![[Image: tMJjh0.xz3ffxd87a3x.jpg]](https://i.im.ge/2023/10/18/tMJjh0.xz3ffxd87a3x.jpg)
Interviewing Users | Steve Portigal | Rosenfeld Media |
Interviewing people is a skill that most researchers assume they already possess. But not everyone knows how to ask questions well. Expert researcher Steve Portigal updates his classic Interviewing Users to provide fresh guidance on interviewing techniques, as well as new content on operations, organizational impact, and remote research. You'll move from simply gathering data to uncovering powerful insights about people.
Interviewing is easy, right? Anyone can do it. but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.
In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further-showing the methods and details behind asking questions-from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.
But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias-how to identify and deal with it so that it doesn't affect interviews.
Everyone will get something from this book. But beyond the requisite information, it's simply a good read. And if you want another good read with stories galore, pick up Steve's other book Doorbells, Danger, and Dead Batteries.
Contents of Download:
Interviewing Users How to Uncover Compelling Insights, 2nd Edition.epub (48.43 MB)
Keep2Share Link(s)
RapidGator Link(s)