Scale Your E-Commerce. 70 Minute Tips For Your Store.
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 482.34 MB | Duration: 1h 10m

Synthetic e-commerce strategy to increase sales.

[b]What you'll learn[/b]

The Foundations of ecommerce strategy.

A ready-made plan for implementation along with a draft strategy for 12 months.

The most effective promotion channels.

The Key elements of store profitability.

[b]Requirements[/b]

The course is dedicated to everyone. It expands the knowledge of advanced users and provides good foundations for beginners.

[b]Description[/b]

In this course, you will learn how to use data and information to build a competitive advantage in the ecommerce industry. You will learn how to collect, analyze, and interpret data to make informed decisions about your marketing, sales, and product development strategies.Course Objectives:Understand the importance of data and information in ecommerceLearn how to collect and analyze data from a variety of sourcesUnderstand how to use data to make informed decisions about your marketing, sales, and product development strategiesLearn how to create and implement a data-driven ecommerce strategyLearn how to measure the success of your data-driven strategiesWho Should Take This Course?This course is ideal for anyone who wants to learn how to use data to improve their ecommerce business. This includes:Ecommerce business owners and managersMarketing professionalsSales professionalsProduct managersData analystsHere are just a few of the things you will learn:How to create a high-converting store: Learn how to design and layout your store for maximum customer engagement and conversions.How to optimize product pages: Learn how to write compelling product descriptions, use high-quality images, and structure your pages for conversions.How to choose the right marketing channels: Learn how to identify the most effective marketing channels for your target audience.How to use simple benchmarking tools: Learn how to use simple benchmarking tools to track your progress and identify areas for improvement.How to avoid common mistakes: Learn from my experience and avoid making the most common ecommerce mistakes.

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: Foundations of Strategy

Lecture 2 Foundations of Strategy

Section 3: The Foundations of Strategy/ The benchmark tools

Lecture 3 The Google Shopping

Lecture 4 Statista

Lecture 5 Builtwith

Lecture 6 Simmilarweb

Lecture 7 Baymard Institute

Section 4: Area 1/ Shop

Lecture 8 Area1/ Shop

Section 5: Area 2/ Product Card

Lecture 9 The Product Card/ Listing

Section 6: Area 3/ Revenue Makers

Lecture 10 The Revenue Makers.

Section 7: Strong Trends

Lecture 11 The Strong Trends.

Section 8: The Documents

Lecture 12 The Action Plan.

The course is for e-commerce managers, owners of large and small businesses, specialists and e-commerce consultants.