Small Business Growth Marketing | Grow Your Revenue & Profit
Published 7/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 584.67 MB | Duration: 1h 10m

Digital Marketing | Growth Marketing | Revenue Growth For Startups and Small Business Owners

[b]What you'll learn[/b]

Growth Marketing For Small Businesses & Startups

How To Find The Right Customer Channels For Your Product

How To Build The Right Product/Service For Your Customer

How To Scale Your Digital Marketing Channels To Profitability & Win In Business

[b]Requirements[/b]

No Experience Needed, Just A Willingness To Learn & The Grit To Succeed

[b]Description[/b]

Small Business Growth Marketing: A Comprehensive Walkthrough Packed With Digital Tools for Small Business Owners & Startups.Welcome to Gro's programme, an intensive course designed to equip business owners & aspiring growth marketers with essential tools and strategies for digital and growth marketing. This course is tailored to help you understand and implement effective marketing techniques to ensure your business excels in the quickest way possible.Course Intro Section:Video Intro: Overview of "Building A Profitable Business From Nothing"Miro Intro: Learn to use Miro for strategic planningMetrics & Jargon: Understand key metrics and marketing terminologyWho to Target?Perfect Customer Avatar: Define and understand your ideal customerHow to Target Them?Bullseye Marketing Framework: A strategic approach to identify the best marketing channelsGrowth Experiments 1: Initial testing of marketing strategiesChannel Overviews: Detailed insights into various marketing channelsGrowth Experiments 2: Advanced testing and optimisation of strategiesChannel Deep Dives: In-depth analysis of the most effective channelsTools to Combat Barriers:Customer Journey Framework: Map out the customer experience from start to finishBreaking Barriers Framework: Overcome obstacles in the customer journeyWhen Are You Ready to Scale?The Golden Ratio Explained: Understand Customer Acquisition Cost and Customer Lifetime Gross ProfitPivot or Persevere: Decision-making strategies for growthProduct Market Fit: Ensure your product meets market needsHow to Scale:Add Viral Mechanisms: Implement strategies to enhance word-of-mouth and organic growthThis course is a small business growth programme focused on practical, actionable insights for startups, emphasising digital and growth marketing. Join us to transform your business ideas into a profitable reality!Curated by Joel Atkinson, the Director at Gro, 2 x Startup Founder, Startup Growth Mentor, MBA Graduate and Head Of Growth.

Overview

Section 1: Welcome to Gro!

Lecture 1 Introduction From Joel, The Founder @ Gro

Lecture 2 Miro Digital Tools Intro

Lecture 3 Metrics & Jargon Walkthrough

Section 2: Knowing Who To Target

Lecture 4 The Perfect Customer Avatar Walkthrough

Section 3: Knowing How To Target The Right People

Lecture 5 The Bullseye Marketing Framework & Growth Experiments Walkthrough

Lecture 6 Channel Overviews

Lecture 7 Growth Experiments: Part 2

Lecture 8 Channel Deep Dives

Section 4: Tools To Combat Barriers

Lecture 9 Customer Journey Walkthrough

Lecture 10 The Breaking Barriers Framework Walkthrough

Section 5: When Are You Ready To Scale?

Lecture 11 The Golden Ratio Explained

Lecture 12 Should I Pivot or Persevere?

Lecture 13 What is Product Market Fit?

Section 6: How To Scale My Business

Lecture 14 Add Viral Mechanisms

Lecture 15 Congratulations! You've completed Gro's business growth marketing programme.

Small Business Owners & Startup Founders Who Want To Grow Their Revenues