Marketing 6.0: The Future Is Immersive - Philip Kotler - Printable Version +- Softwarez.Info - Software's World! (https://softwarez.info) +-- Forum: Library Zone (https://softwarez.info/Forum-Library-Zone) +--- Forum: E-Books (https://softwarez.info/Forum-E-Books) +--- Thread: Marketing 6.0: The Future Is Immersive - Philip Kotler (/Thread-Marketing-6-0-The-Future-Is-Immersive-Philip-Kotler) |
Marketing 6.0: The Future Is Immersive - Philip Kotler - AD-TEAM - 08-25-2024
pdf | 21.72 MB | English | Isbn:9781119835370 | Author: Philip Kotler, Hermawan Kartajaya, Iwan Setiawan | Year: 2023
About ebook: Marketing 6.0: The Future Is Immersive Quote:Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: |