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Global Marketing - ebooks1001 - 09-15-2024
![[Image: 048a34789c22b542eed1b10265f2742a.webp]](https://i124.fastpic.org/big/2024/0915/2a/048a34789c22b542eed1b10265f2742a.webp)
Free Download Mark C. Green, "Global Marketing"
English | 2007 | ISBN: 0131754343 | PDF | pages: 672 | 8.6 mb
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting.
KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.
MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
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