1.15 GB | 00:08:04 | mp4 | 1280X720 | 16:9
Genre:eLearning |Language:English

Files Included :
01 introduction-to-the-program (32.24 MB)
02 introduction-to-marketing-analytics-course-overview (22.78 MB)
04 introduction-to-anke-audenaert (16.58 MB)
05 a-message-from-meta (6.86 MB)
06 careers-in-marketing-and-marketing-analytics (25.17 MB)
01 introduction-the-role-of-a-marketer (9.23 MB)
02 the-role-of-a-marketer (26.8 MB)
01 introduction-the-use-of-analytics-in-marketing (7.58 MB)
02 5-main-uses-of-marketing-analytics (33.05 MB)
01 introduction-analytics-in-marketing-application (8.4 MB)
02 find-your-audience (25.45 MB)
03 planning-and-forecasting (16.89 MB)
04 evaluate-advertising-effectiveness (18.83 MB)
05 optimize-your-marketing-strategy (21.66 MB)
06 optimize-the-sales-funnel (23.35 MB)
07 weekly-review-importance-of-analytics-in-marketing (10.86 MB)
01 introduction-what-data-do-marketers-use (10.9 MB)
02 data-related-to-offline-behavior (37.12 MB)
03 data-related-to-online-behavior (38.9 MB)
04 understanding-sampled-vs-non-sampled-data (27.36 MB)
05 first-party-second-party-and-third-party-data (42 MB)
01 introduction-sources-of-digital-data (8.71 MB)
02 how-online-interactions-generate-data (17.65 MB)
03 use-of-browser-cookies (41.75 MB)
04 use-of-tags-or-pixels (28.65 MB)
05 sdks-for-mobile-apps (27.09 MB)
06 connecting-data-through-apis (30.47 MB)
07 use-of-uids (31.39 MB)
01 introduction-collecting-data-for-marketing (9.3 MB)
02 collecting-data-for-marketing-an-example (33.42 MB)
04 weekly-review-marketing-data-sources (10.81 MB)
01 introduction-marketing-measurement-and-analytics-tools (9.03 MB)
02 spreadsheets-in-marketing (26.48 MB)
03 visualization-tools-in-marketing (18.58 MB)
01 introduction-tools-to-evaluate-digital-data (15.49 MB)
02 tools-to-evaluate-website-data (36.83 MB)
04 understanding-google-analytics-basics (22.08 MB)
06 evaluating-marketing-outcomes-with-google-analytics (16.83 MB)
07 the-google-analytics-demo-account (7.21 MB)
01 introduction-tools-for-evaluating-marketing-success (15.48 MB)
02 evaluating-the-results-of-marketing-with-facebook-ads-manager (21.16 MB)
03 evaluating-the-results-of-marketing-with-google-ads (19.64 MB)
05 weekly-review-marketing-measurement-and-analytics-tools (10.53 MB)
01 introduction-data-and-privacy (11.7 MB)
02 data-fuels-our-online-experience (29.69 MB)
03 consumers-in-the-data-driving-seat (54.7 MB)
01 introduction-data-and-privacy-from-the-advertisers-perspective (6.02 MB)
02 data-and-the-responsible-advertiser (24.71 MB)
03 the-advertising-ecosystem-and-the-role-of-data (31.21 MB)
04 who-owns-the-data-and-the-relationship-with-the-user (25.23 MB)
01 introduction-protection-and-regulations (7.7 MB)
02 the-need-for-data-protection (26.34 MB)
03 regulations-to-protect-users-and-their-data (47.75 MB)
05 weekly-review-data-and-privacy (16.19 MB)