1.43 GB | 00:15:14 | mp4 | 1280X720 | 16:9
Genre:eLearning |Language:English

Files Included :
01 introduction-to-the-program (32.24 MB)
02 introduction-to-marketing-analytics-with-meta (24.32 MB)
03 introduction-to-anke-audenaert (16.58 MB)
05 careers-in-marketing-and-marketing-analytics (25.17 MB)
01 introduction-fundamentals-of-facebook-ads-manager (13.93 MB)
02 the-facebook-ad-auction (48.61 MB)
03 campaign-structure (19.61 MB)
01 introduction-planning-and-scheduling-ads-with-facebook-ads-manager (8.07 MB)
02 selecting-a-campaign-objective (24.49 MB)
03 determining-a-campaign-budget (41.41 MB)
04 setting-a-campaign-budget-in-ads-manager (16.26 MB)
05 campaign-bid-strategies (46.33 MB)
07 selecting-your-audience (33.26 MB)
08 selecting-placement-optimization-and-delivery (26.82 MB)
01 introduction-creating-an-ad-in-ads-manager (4.02 MB)
02 create-your-ad (15.17 MB)
04 weekly-review-fundamentals-of-facebook-ads-manager (7.16 MB)
01 introduction-analyzing-campaign-results (7.01 MB)
02 ads-manager-reporting-overview (13.43 MB)
03 customizing-your-ads-manager-reports (8.06 MB)
01 introduction-evaluating-results-against-your-goal (5.13 MB)
02 how-the-campaign-objective-determines-the-key-metrics (47.51 MB)
04 the-attribution-setting (17.91 MB)
05 analyze-your-campaign-results (19.45 MB)
06 weekly-review-analyzing-campaign-results (10.09 MB)
01 introduction-running-facebook-experiments (8.44 MB)
02 conversion-lift-tests (30.32 MB)
03 conversion-lift-tests-on-facebook (38.28 MB)
04 evaluating-the-results-of-a-conversion-lift-test (14.61 MB)
05 randomization-and-intention-to-treat (27.24 MB)
01 introduction-brand-lift-tests (16.35 MB)
02 brand-lift-tests-on-facebook (21.05 MB)
03 evaluating-the-results-of-a-brand-lift-test (19.15 MB)
05 weekly-review-running-facebook-experiments (4.37 MB)
01 introduction-a-b-tests (10.27 MB)
02 what-are-a-b-tests-and-what-are-they-used-for (21.2 MB)
03 setting-up-an-a-b-test-with-facebook (32.06 MB)
04 evaluating-the-results-of-an-a-b-test (23.87 MB)
06 features-of-a-b-testing-on-facebook (20.03 MB)
01 introduction-marketing-mix-modeling (15.29 MB)
02 marketing-mix-modeling-overview (24.33 MB)
03 facebook-and-marketing-mix-modeling (37.79 MB)
05 new-developments-in-marketing-mix-modeling (29.86 MB)
07 weekly-review-optimizing-your-marketing-mix (8.2 MB)
01 introduction-marketing-analytics-in-action (15.73 MB)
02 assess-your-goals-and-kpis (39.35 MB)
03 assess-your-data (51.28 MB)
04 formulate-a-hypothesis (27.22 MB)
05 determine-a-measurement-approach (138.32 MB)
01 recommend-a-test-method (44.47 MB)
02 perform-an-analysis (47.76 MB)
01 generate-insights (25.1 MB)
02 make-data-driven-recommendations (45.41 MB)
03 present-results (31.26 MB)
05 communicating-in-a-presentation (45.55 MB)