+- Softwarez.Info - Software's World! (https://softwarez.info)
+-- Forum: Library Zone (https://softwarez.info/Forum-Library-Zone)
+--- Forum: E-Books (https://softwarez.info/Forum-E-Books)
+--- Thread: A Theory of Marketing Outline of a Social Systems Perspective (/Thread-A-Theory-of-Marketing-Outline-of-a-Social-Systems-Perspective)
A Theory of Marketing Outline of a Social Systems Perspective - ebooks1001 - 11-12-2024
![[Image: 0e23cff092ef0e2cbee35ec82629ed14.webp]](https://i124.fastpic.org/big/2024/1112/14/0e23cff092ef0e2cbee35ec82629ed14.webp)
Free Download A Theory of Marketing: Outline of a Social Systems Perspective By Marius K. Lüdicke (auth.)
2006 | 191 Pages | ISBN: 3835003046 | PDF | 3 MB
Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four qualitative studies, the author theorizes on the marketing function as a self-contained system of communications. It is argued that marketing systems prosper within a host organization if and as long as they successfully influence observers' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an unprecedented way.
Recommend Download Link Hight Speed | Please Say Thanks Keep Topic Live
Links are Interchangeable - Single Extraction