Quote:"When you get in that zone, it's just this supreme confidence; you know it's going in. It's not a matter of if. it's just that it's going in. and you just have supreme confidence." -Kobe Bryant, basketball legend.

From top athletes and successful coaches to world-class creatives, famous artists, and major companies like Toyota, Patagonia, and Ericsson-they are all singing the praises of flow.

Flow is the state of total absorption in an activity. Everything feels smooth and fluent, easy and effortless. You feel confident and in total control. Freed from worries and self-doubts, you're able to perform to the best of your ability. Flow is special because it combines high enjoyment with high performance.

Decades of research have shown that flow holds the key to peak performance, skill development, and well-being-that's why flow is sought after by high performers all over the world. As Nils Salzgeber puts it: Fulfilling your potential depends on your ability to experience flow.