Master Pricing Balance Profit and Customer Retention

Files Included :
1 -What to Expect (23.61 MB)
2 -Welcome to 'Master Pricing - Balance Profit and Customer Retention' (25.96 MB)
1 -How using pricing strategically can double your profits (43.64 MB)
10 -How many customers should you lose on price (55.52 MB)
11 -Should you incorporate negotiations into your pricing (53 MB)
12 -A Worked Example - calculating the most profitable price for a burger (109.74 MB)
13 -A Second Real Example - what should a Personal Trainer charge (159.39 MB)
14 -How to find your optimum price point with no risk (55.32 MB)
15 -When is profitability not the most important thing (58.56 MB)
16 -Losing business for reasons other than price (52.6 MB)
17 -How busy you are affects your optimum price (32.99 MB)
18 -Setting a price when you're overworked (76.44 MB)
19 -What price to set for a brand new business (48.9 MB)
2 -What to do about loss making products or customers (56.53 MB)
20 -Exactly what to say when you quote a price - especially an increase in price (54.19 MB)
21 -Building an annual price increase into your business (21.2 MB)
22 -Making your price feel uncomfortably high (35.01 MB)
23 -How to negotiate effectively (68.55 MB)
24 -How to effectively incentivise salespeople and maintain profitability (50.98 MB)
25 -How to use Marginal Cost Pricing (52.73 MB)
26 -Understanding Competitor-Based Pricing (37.68 MB)
27 -Implementing Dynamic or Demand-Based Pricing (46.23 MB)
28 -Pros and cons of Psychological Pricing (58.44 MB)
29 -What are Decoy Pricing and Loss Leaders (40.69 MB)
3 -Should I increase my prices By how much (78.67 MB)
30 -Consider quoting using Price Per Use (25.6 MB)
31 -Pricing tactics - making profit on upsells or consumables (53.68 MB)
32 -Using price to imply your quality (25.43 MB)
33 -What is Customer-Based Pricing (36.21 MB)
4 -Are customers driven by price (36.81 MB)
5 -How to gain customer loyalty (43.59 MB)
6 -How to price a commodity product (81.85 MB)
7 -Common hidden errors when calculating profit margins (57.8 MB)
8 -Calculating your costs per customer & products - find the loss making ones! (36.15 MB)
9 -The biggest reason we don't put our prices up (52.91 MB)
1 -Pricing - Conclusion and Your Action Plan (40.55 MB)
2 -How to get your certificate (34.63 MB)]
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