• ✔Title: Marketing Communications
  ✔Pages: 305
  ✔Author: Bookboon.com
  ✔Year: 2019
  ✔Subjects:
  ✔Category: Market Research Business, Running Meetings & Presentations, Market Research Business
  ✔Publisher: ‎ SAGE Publications Ltd; 3rd edition
  ✔ISBN: ‎ 152644688X
  

Quote:John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.
The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

New to this edition:

·         New chapters on Digital Marketing and Analytics and Social Media Marketing
·         Strong focus on marketing communications analytics
·         Update of examples, case studies and references

Online resources for both instructors and students complement the book. These include PowerPoint slides, an Instructors' manual, MCQ's with answers for instructors, a glossary, flashcards, links to relevant websites and videos.

Suitable for marketing students taking a Marketing Communications module as part of their Marketing degree.