+- Softwarez.Info - Software's World! (https://softwarez.info)
+-- Forum: Library Zone (https://softwarez.info/Forum-Library-Zone)
+--- Forum: Audio Books (https://softwarez.info/Forum-Audio-Books)
+--- Thread: Personalized: Customer Strategy in the Age of AI [Audiobook] (/Thread-Personalized-Customer-Strategy-in-the-Age-of-AI-Audiobook)
Personalized: Customer Strategy in the Age of AI [Audiobook] - nieriorefasow63 - 11-29-2024
![[Image: 9712932d87e3db46ffc9e47e5f1b5baf.jpg]](https://i124.fastpic.org/big/2024/1129/af/9712932d87e3db46ffc9e47e5f1b5baf.jpg)
Personalized: Customer Strategy in the Age of AI [Audiobook]
English | ASIN: B0DJCDV3L3 | 2024 | MP3@64 kbps | ~08:12:00 | 225 MB
Mark Abraham, David C. Edelman, Christopher Douyard (Narrator), "Personalized: Customer Strategy in the Age of AI"
Consumers want personalized experiences, but few companies are rising to the challenge. To be done effectively, personalization must be a critical element of an organization's strategy.
Personalized is a playbook for delivering true personalization at scale. In this book, Boston Consulting Group's Mark Abraham and Harvard Business School's David C. Edelman describe Five Promises of Personalization
Empower Me: Understand each customer's needs and how best to meet them.
Know Me: Win customers' trust and permission to use their data to improve their experience.
Reach Me: Reach out to the right customer, in the right channel, at the right time.
Show Me: Tailor unique content to be relevant to each customer, enabled by generative AI.
Delight Me: Design new ways of working and ensure continuous improvement, so a customer's experience feels magical.
With detailed examples across industries-including retail, health care, banking, technology, and travel-this book will help executives learn how to put personalization at the center of their strategy, accelerate growth, and capture their share of the $2 trillion personalization prize.
DOWNLOAD