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+--- Thread: Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business - Cassan... (/Thread-Pay-Attention-How-to-Get-Keep-and-Use-Attention-to-Grow-Your-Business-Cassan--742493)
Pay Attention!: How to Get, Keep, and Use Attention to Grow Your Business - Cassan... - AD-TEAM - 12-27-2024
![[Image: a850a78557e704846e305130c7eac76d.jpg]](https://i124.fastpic.org/big/2024/1227/6d/a850a78557e704846e305130c7eac76d.jpg)
epub | 9.94 MB | English| Isbn:9781637422656 | Author: Cassandra M. Bailey, Dana M. Schmidt | Year: 2022
Description:
Quote:Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People's attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.Category:Business, Computers, Business Technology, Marketing & Sales, Computer Business & Culture, Internet & World Wide Web, E-Commerce, Marketing, Online Marketing
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.