Retail Management 101 - Printable Version

Retail Management 101 - Printable Version

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Retail Management 101 - AD-TEAM - 01-27-2025

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Retail Management 101
Published 1/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 168.51 MB | Duration: 0h 40m

A Beginners Course in Retailing, Retail Business Strategy and Retail Pricing

[b]What you'll learn[/b]

Get a basic and a minimal understanding of retailing and retail management along with current trends of retailing.

Obtain basic concepts of store merchandising and learn about store design and store layout for retailing purposes.

Learn consumer behavior, sales marketing and strategies for Retail Business.

Know about retailing; applicable in Brick-and-Mortar Stores, E-commerce, and many more.

Understand how to satisfy retail customers by providing efficient customer service.

[b]Requirements[/b]

Anyone can be benefitted from this course. This is an introductory course on retailing. So, no previous knowledge required. However, a basic computer knowledge will be useful.

[b]Description[/b]

Welcome to the dynamic world of Retail Management where you will gain a basic understanding of retailing and merchandising, and you may be able to start your own retail business!Enroll in this short course to improve your basics in retailing at no time!This course will cover the core concepts of retailing in a crisp manner. As a result, you will be able to easily remember what has been taught.This course will teach you the overall process of retail strategy and planning. You will learn how to evaluate the opportunities and threats facing a prospective or existing retailer. We call it situational analysis. After the analysis, we will discuss the plan of action to realize the organization's mission.Moreover, you will learn the techniques to reach the target market and develop an overall strategy.In this short course, we have also covered retail pricing. We will discuss the various pricing objectives and methods that retailers can use to determine the best pricing approach to use in their businesses.You will also learn how to calculate markup and margins. In short, we will discuss factors considered in price optimization and dynamic pricing. Finally, this course will discuss a little bit about merchandising philosophy as well.This course will be divided in 3 sections:Introduction to Retail Management : In this section, we will cover the basics. You will learn about retailing and retail management, current trends and career opportunities.Retail Strategy and Planning: This section is a handy guide for you to develop your own strategy in the retail business and management.Retail Pricing and Merchandising: Learn about retail pricing, pricing elasticity, objectives visual merchandising and store layout.So, why wait?Jump into the innovative world of retailing with this micro course.

Overview

Section 1: Introduction to Retail Management

Lecture 1 What is Retailing

Lecture 2 What is Retail Management

Lecture 3 Current trends in Retail Management

Lecture 4 Career opportunities in retail management

Section 2: Retail Strategy and Planning

Lecture 5 Introduction to the Module

Lecture 6 What is Retail Strategy and Planning

Lecture 7 Situational Analysis

Lecture 8 Objectives

Lecture 9 Identification of Consumers

Lecture 10 Control

Section 3: Retail Pricing and Merchandising

Lecture 11 Intro to Module

Lecture 12 Retail Pricing

Lecture 13 Retail Elasticity

Lecture 14 Pricing Objectives & Methods

Lecture 15 Markup & Margin Calculations

Lecture 16 Pricing Optimization & Dynamic Pricing

Lecture 17 Visual merchandising and store layout

Lecture 18 Visual merchandising

Store Manager,Assistant Store Manager,Retail Buyer,Merchandising Manager,Sales Manager,E-commerce Manager,Marketing Manager,Customer Service Manager,Student of Retailing,Anyone

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