Integrated Product and Sales Management in B2B

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Free Download Integrated Product and Sales Management in B2B:
Developing, Managing and Selling Technology Based Industrial Products Profitably
English | 2023 | ISBN: 3658422262 | 516 Pages | PDF EPUB (True) | 129 MB

This book describes the advantages of a high level of integration between product and sales management. It explains how highly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails and show how integrated management can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy. Business goals that need to be achieved can only be shared by integrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries.

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