The Marketing of Service-Dominant Logic A Rhetorical Approach

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Free Download The Marketing of Service-Dominant Logic: A Rhetorical Approach
English | 2023 | ISBN: 3031465091 | 268 Pages | PDF EPUB (True) | 2 MB
​Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch in 2004, S-D logic has generated not just a vast host of journal articles and books but has established an expanding sphere of influence across marketing scholarship.


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